WJ STUDIO 胡之乐新作｜城市橱窗：安辰酒店
摘要: "TheoldandthenewofAnsanHotelisthealternationoftwogenerationsandtheirthinkingconcept.Itreflectsthechangeofthecity.Timechangeseverything,butnothingwilld......
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白斑是怎么形成的原因 "TheoldandthenewofAnsanHotelisthealternationoftwogenerationsandtheirthinkingconcept.Itreflectsthechangeofthecity.Timechangeseverything,butnothingwilldisappear.Itjustreappearsinanothercarrierorform."Symbolic+VisualRecognitionIndifferenthistoricalperiodsandregions,theformsandfunctionsofbuildingsreflecttheculturalcharacteristicsandvaluesofthesocietyatthattime.Whencitiesstarttofindtheirpositioningandcontinuetostrengthentheirfeaturesandbuildcitybrands,thebuildingsandlandscapesincitiescanonlyformstrongenoughmemorypointsiftheyfollowthistrend.Fromthedesignperspective,unifiedandrepeatabledesignelementsandspatialfeaturescandevelopasymboliclanguagetogether.Abuildingisnotonlyaphysicalobjectbutalsoaculturalsymbol.Withthissymboliclanguageinmind,WJSTUDIOputintothedesignofShaoxingAnsanHotel.Weproposedarenovationplanwiththeconceptofsymbolization,hopingthatinadditiontotherenovationofthehotel'sinterior,theexteriorfacadeandlandscapeofthehotelwillberenovatedsothattheexteriorform,materialandcolourofthebuildingwillconveytheregionalcharacteristicsandurbancultureofKeqiao.Atthesametime,wetransformedthesocialattributesofthehotelintoadesignapproach,usingthepublicareasofthehotelasabasistoprovideasmallsocialplaceforhotelresidentsandyoungpeopleinthesurroundingcommunitytointeractandprovideasharedspaceforpeopleinawiderareaontheonlineplatform.Thetwodesignobjectivesofsymbolizationandcommunalizationareenhancedtothelevelofconceptualdesign,whichdrivesthedevelopmentofthewholeprojectandeventuallyimprovesthehotel'sbrandidentity.Public+DialogueLocatedintheancienttownofKeqiao,Shaoxing,theoriginalbuildingbeforetherenovationwasabusinesshotelbuilttenyearsago,withnoregionalorbrandidentityalongthestreetfacade-thefirst-floorfacadewasrentedtolocalmerchants,theentrancefacadewasalltransparentglass,andthelobbyhadonlyacheck-infrontdesk.Atthesametime,theupstairsroomsandairconditioningunitsdidnotleaveanyimpression.Suchbuildings,whichflourishedwiththemassivedemandforbusinesstravelgeneratedbythecentury'srapideconomicdevelopment,arescatteredthroughoutcitiesinChinabutarenowhiddeninthebackgroundoftheurbaninterface.Theconsiderationsofarchitecturalformstartwiththeinterfacealongthestreet.Onesideofthebuildingiscoveredwithmetalmesh,creatingasheervolumethatechoesthehorizontallinesofthelightstrips.Inthefirstfloor'sdesign,theentrancespacealongthestreetissetbackinwardtocreateastrongguidingandwelcominggesture,andtogetherwiththeadjacentrestaurant,theyformacompletesenseofawindow,creatingadialoguewiththecityoutside.Themetalontheceilingformsanunderstated,luxuriousquality,andthesoftlightingcreatesacinematicatmospherefortheentirerestaurantspace.Theoutermostmetalrodsresembleafewsparsebamboos,projectingthehoveringbambooshadowsandthewarmthofJiangnanintotheinteriorspace.Thedesignusesareinventionofindoorandoutdoorspaces,publicandprivate,tocreateasenseoffreshnesswhilerespectingtheoriginalsiteandtorefreshguestswhoaretiredofurbanbusinesshotelsanddesireadifferentspatialexperience.Young+SocialOnthefirstfloor,thehotel'slobbyandrestaurantareboldlydecoratedwithorangeroofingandtheLEDlightinginthebackgroundofthefrontdesk,creatingasolidcolourtensionandremindingguestsofthehotel'syoung,trendybrandculture.Wedesignedacomonspacefortravellersonthesecondfloor,consistingoftworelativelyprivateandquietgameroomsandaspaciouspublicloungeareathatcanbeusedtoprovideentertainmentafterworkortravelortoenjoythecitystreetscapefromthewindow.Thosewhogatherherecanhavefunandhavetheirown"boundaries"inastrangecrowd.Itisasmallsocialplacewherepeoplecanenjoytheirfreedomandinteractwiththecommunitysimultaneously.Thecommunity-orientedeventspacewillenrichtheoverallexperienceofthetraveller.Liketherestaurantonthesamefloor,thecontinuousfloor-to-ceilingwindowsofthesecond-floorloungearearevealagestureofcommunicationanddialoguewiththecity.Shadeandcityviewsarereflectedinside,whilepeoplepassingthroughthecitycanlookupandseeasplashofredontheceilingoftheloungearea.Withabitoftranscendence,thelivelyandthesilentcanmingle.Therearemanylittlesurpriseshiddeninthespaceforgueststodiscover:thesculpturalgeometriclightfixturesattheendofthecorridor,theabstractpaintingonthelivingroomwallandtheorigami-likearmchair,thegiantcitymapintheelevatorcar.Leisure+ArtThedesignerwantedtoshapetheuniquelivingexperienceofthecityhotelthroughsymbolicspatialelements.Theguestroomsaredesignedwithdarkwalnutandbeigefabricstocreatearelaxing,home-likefeelingfortheresidents.Theembellishedbrasselementsnotonlyenhancetheartistryandbeautyofthespace,bringabusiness-likeatmosphereandarelaxedandcomfortablehomefeelingtotheguestrooms,butalsocontinuethedesignlanguageofthehotel'spublicspacetoacertainextent.AnsanHotel'sdesigntakessymboliclanguageastheconcept,transformingthebuilding'sform,material,color,andinteriorspacetocreateapersonalyetdetached,blurredyetclearboundaryforthetravelersintheurbanbusinesshotel.Thiscommunityspacebecomespartofthecustomer'sexperienceandisfinallyimmersedinthebrandstory.ProjectInfo 
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 鲜花 |
 握手 |
 雷人 |
 路过 |
 鸡蛋 |
